Albert Iannantuono
President and CEO
Albert Iannantuono established Tri-Media Marketing & Publicity Inc., an integrated marketing communications agency, in 1986. In 1995, as the Internet was beginning to become part of the marketing mix, Albert took the opportunity to expand the breadth of his marketing enterprise. As more and more of Tri-Media’s clients began inquiring about the eCommerce side of the marketing mix, Albert established a sister company, e-commatrix.com® inc.
Albert’s considerable knowledge of traditional and Internet marketing has made him a much sought after business speaker. Over the past several years, he has led many eBusiness training sessions and shared his wisdom with leading organizations worldwide.
His entrepreneurial spirit, drive and enthusiasm, together with Tri-Media’s multiple capabilities, talented team of seasoned professionals and outstanding clients have helped the company become a leader in strategic marketing technology solutions.
Today, the firm has offices in Niagara, Toronto and Chicago and provides integrated marketing technology services to clients around the globe. Albert likes to say that he's lost a hair for every great client we've had - and as you can see, that is a testament to the great 20 years Tri-Media has enjoyed.
Sam Fiorella
Vice-President, Strategy
Widely recognized an Internet Strategy expert; Sam earned his reputation via an impressive 13 year track record in the marketing and eBusiness sectors, having worked with several national and international firms including Staples: Business Depot, Loomis & Toles and Daedalian/Telus Enterprise Solutions before joining Tri-Media.
In his role as Vice-President of Strategy & Development, Sam delivers on his responsibility for providing the strategic direction for our client's interactive projects as well as our proprietary tmSuite™ technolgies. Further, Sam is charged with managing our project management personnel and processes and providing the training and direction to internal and partner account service teams.
Since joining the firm, Sam has been instrumental in our rapid growth through his guidance in the development of our extensive suite of marketing technologies know as the tmSuite™ and his strategic leadership and guidance in key client projects including the design and delivery of the world-first Parks Canada Campsite Reservation Service, world-first Web-based Aiport Crisis Management system: AirAlertUS.com and MySkins.ca: one-of-a-kind national golf loyalty program - to name a few.
Sam’s leadership and experience along with his unparalleled Internet strategy insight on the integration of business marketing, operations and technology is and has been a key differentiator in the many successful projects deployed at Tri-Media. Don't let the cheeky grin fool you...well, ok...maybe he is that cheeky. But it doesn't stop him from creating leading campaigns for our clients.
Dennis Sherbakov
Vice President, Technology
Dennis joined the Tri-Media team as the Vice President of Technology where he is charged with overseeing all aspects of project development from the initial planning phase, through the alpha and beta testing phases to final delivery to the client. He works closely with the Vice-President, Strategy to ensure that all projects meet and exceed client expectations in terms of delivery and functionality.
He has over nine years of experience in the field of Information Technology (design, programming, testing, implementation and support such as financial, logistical and manufacturing automation) combined with extensive project management expertise.
His strong analytical and logical skills combined with his organization and discipline has been both a pillar of strength to our team and the engine that has propelled us forward.
Born and raised in Minsk, Belarus, Dennis immigrated to Canada through the professional immigration program and holds a Masters degree in Science, Robotics and Microelectronic Engineering from the Polytechnic University in Minsk, Belarus. With all that brain power, we often wonder how is skull doesn't explode. Luckily for Tri-Media and our clients, his brain's 'compression rate' is far superior to any software program designed!
Sergey Peregud
Director, Technology
Sergey is responsible for direct supervision of our product development, quality assurance and database engineering teams. Most importantly, Sergey creates and vets the technical documentation for Tri-Media's applications, which ensures solution and product delivery that meets the challenges set by our strategy team and clients.
Sergey holds a Masters Degree in Computer Science and has been instrumental in the design and launch of some of Tri-Media's most successful projects including the Parks Canada Reservation Service and AirAlert not to mention having served as the business analyst and development manager for the design and execution of our core technology including our content management system, digital marketing suite and most recently our golf tee-off management system.
