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Will Your Marketing 'Hit the Mark' in 2005? November 10, 2004 With less than two months until 2005, many businesses are beginning to think about their marketing plans for the new year. Smart businesses know that the best way to plan ahead is to start by looking back.

How to Make Print Ads Work April 07, 2004 Are your print ads effective? The best way to find out is by using the "two second rule." Most people only look at a print ad for about two seconds!