Company Name* Name* Title E-Mail* Phone* Fax Address* City* State/Province* Zip/Postal Code   1. Which ONE of the following best describes the primary activity of your organization?* Select...Full service agency/integrated communications firmLimited service agency/creative boutiqueMedia buying houseDirect response agencySales promotion agencyPublic relations agencyInteractive agencyOther (specify) 2. Which one of the following best describes your current position or job title? Select...Principal/President/OwnerSenior Manager/ExecutiveSenior Media ManagerSenior Creative ManagerSenior New Business ManagerSenior Human Resources ManagerSenior Interactive/IT ManagerSenior PR/Communications ManagerOther (specify) 3. What is your agency experience? Select...Less than 10 years11 – 15 years16 – 20 years21 – 25 years26 – 30 yearsMore than 30 years 4. How many employees are in your entire organization, including all branches, divisions and subsidiaries?* Select...Fewer than 55 to 1011 to 2021 to 3031 to 5051 to 100More than 100Do not know or would rather not say 5. Please rank the following marketing activities, based on how important you think your client believe they are.   Low Importance   High Importance Strategic Planning & Research 1 2 3 4 5 6 7 Branding and Corporate Identity 1 2 3 4 5 6 7 CRM 1 2 3 4 5 6 7 Sales and Marketing Collateral 1 2 3 4 5 6 7 Promotions 1 2 3 4 5 6 7 Advertising & Media 1 2 3 4 5 6 7 Direct Mail 1 2 3 4 5 6 7 Public Relations 1 2 3 4 5 6 7 Multimedia 1 2 3 4 5 6 7 Web presence and digital marketing 1 2 3 4 5 6 7 6. What services do you currently provide to your clients? Which ones do you provide in house or/and which ones do you outsource?* Services Provide in house Have a separate affiliated company Out source to a third party vendor Not offered Strategic planning & research Advertising & media Public relations Direct marketing CRM Promotions Branding and corporate identity/sales and marketing collateral Web: Development of creative (Graphical User Interface) Web: Programming and infrastructure Web: Digital marketing Multimedia Other (specify)  7. What percentage of your revenue comes from each of the following services? Strategic planning & research  Advertising & media  Public relations  Direct marketing  CRM  Promotions  Branding and corporate identity/sales and marketing collateral  Web: Development of creative (Graphical User Interface)  Web: Programming and infrastructure  Web: Digital marketing  Multimedia  Other  Total  8. In your opinion, how important to the success of your agency is having Web development capabilities?   Not imortant at all   Extremely important Today 1 2 3 4 5 6 7 Three years from now 1 2 3 4 5 6 7 9. How important is the Web for the future success of your current clients and prospects?   Not imoportant at all   Extremely imortant Today 1 2 3 4 5 6 7 Three years from now 1 2 3 4 5 6 7 10. Do you provide Web (development and digital marketing) services to your clients?*  Yes  No (please go to question 16) 11. How well do you currently meet your clients’ needs in the areas of Web or digital marketing?*   Not well at all   Extremely well 1 2 3 4 5 6 7 12. Which of the following Web services do your clients request/need the most?  eCommerce  Web sites  Internet/Extranet  eMail Campaigns  Electronic newsletters  Online surveys  Contests and interactive promotions  Search engine strategies  Online advertising (banners) Other (specify)  13. Which of these do you find most challenging?  eCommerce  Web sites  Internet/Extranet  eMail Campaigns  Electronic newsletters  Online surveys  Contests and interactive promotions  Search engine strategies  Online advertising (banners) Other (specify)  14. Indicate the top three internal challenges you face when developing Web solutions for your clients.*  Do not develop Web solutions  General expertise in this area  Programming skills  Turn around  Capital investment  Lack of case studies  Convincing clients/prospects of capabilities  Sales efforts  Failed Web projects Other (specify)  15. Would you consider a partnership with another company specializing in Web development to resolve any of the above stated challenges?  Yes, I need it now  No, I do not need it now  Not sure  Not at all Please provide any comments you wish: Answer questions 16 to 17 only if you do not provide Web services (development and digital marketing) to your clients. 16. What are the top three reasons why you do not provide Web services to your clients?  Clients do not ask for Web services  Lack of expertise  Lack of skills  Lack of capital  Lack of technology  Past failures  Web does not fit into our service mix  Web does not fit into our overall strategy Other (specify)  17. Would you consider a partnership with another company specializing in Web development to resolve any of the above stated obstacles?  Yes, I need it now  No, I do not need it now  Not sure  Not at all Please provide any comments you wish 18. Additional comments