"In the struggle for survival, the fittest win out at the expense of their rivals because they succeed in adapting themselves best to their environment."
Charles Darwin, 1869
"Today, agencies must deliver technology–in addition to creative expertise - and many traditional agencies struggle to adapt."
Peter Kim, Forrester Research Analyst, 2009
Marketing is in the midst of a significant paradigm shift. There is a new world order. How we communicate with each other has changed. How we get our news and information has changed. How we approach in-home entertainment has changed. And how we shop for products and services has changed. Consumers are consuming differently. They want to create and share content, no longer to passively receive brand communication. All this change has taken place in a digital, high-tech environment focusing on the Internet and the smart phone.
The car dealer who has run ads in the newspaper automotive section for years is shaking his/her head in disbelief. The brand manager who spends millions on broadcasting his/her brand message is trying to explain to his CEO why competitive brands are being recommended in blogs and comments on social networking sites.
Adaptive Marketing is realizing what is happening and getting ahead of the curve. Creating strategies for brands to be immersed in the new world order. Being interactive. Developing "friends of the brand" as opposed to database prospects. Partnering with these "Friends" in brand communication.
Sound complicated?
Not to us. It's what we do all day, every day. We have many successful case studies to prove our expertise. There is no better firm than Tri-Media to adapt your brand marketing for this changing world.