Bare Brews LLC is a pioneering brand specializing in mobile alcohol separation and pasteurization services for the brewery industry. With a vision to empower breweries of all sizes to produce higher-quality beverages while maintaining product integrity, Bare Brews brings state-of-the-art technology and expertise to their clients’ doorsteps. The company operates in a niche but growing market, where awareness and education play a vital role in customer acquisition.
In July 2025, Bare Brews partnered with Tri-Media to develop and execute a targeted email marketing campaign aimed at introducing their brand to potential customers in the United States. This collaboration sought to bridge the awareness gap, drive engagement, and generate qualified leads.
Introducing Bare Brews LLC to the US Market Through Strategic Email Marketing
Client details
Introducing Bare Brews LLC to the US Market Through Strategic Email Marketing
Project Overview
The project focused on designing and executing an email marketing strategy tailored to Bare Brews’ unique audience – brewery owners, production managers, and craft beer entrepreneurs across the US. The goal was not only to introduce Bare Brews’ services but also to establish credibility, highlight value propositions, and initiate meaningful conversations that could convert into business opportunities.
Key objectives included:
- Brand Introduction: Educating the audience about Bare Brews’ services and how they solve industry challenges.
- Lead Generation: Encouraging recipients to inquire about services and schedule consultations.
- Audience Engagement: Sharing relevant, value-driven content that keeps the audience interested.
- Market Positioning: Establishing Bare Brews as an innovative and reliable service provider in the brewery industry.
Bare Brews faced three primary challenges entering the US market:
- Low Brand Awareness in a Specialized Market
The brewery sector is tight-knit and highly relationship-driven. Bare Brews, being a new entrant in the US working already with few clients, needed to build trust and credibility quickly. - Complex Service Offering
Mobile alcohol separation and pasteurization are technical services that require clear explanation to a non-technical audience while still showcasing the depth of expertise. - Limited Digital Marketing Foundation
While Bare Brews had a strong operational offering, their digital marketing channels – particularly email marketing – were in the early stages of development, requiring a structured, data-driven approach.
Tri-Media’s solution was a strategic, multi-step email marketing campaign that combined branding, education, and lead nurturing. The approach included:
1. Audience Research & Segmentation
We began by analyzing Bare Brews’ contact database and industry lists to segment the audience into relevant groups:
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Extraction List
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THC List
Segmentation allowed us to tailor the messaging, ensuring relevance for each group.
2. Email Strategy & Content Planning
We launched the email campaigns as a A/B Testing to identify which email content is generating interest among the audience. The email content focussed on brand introduction.
As next steps, we would be developing an detailed and structured email content with:
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Brand Introduction – Introducing Bare Brews’ story, expertise, and value proposition.
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Service Education – Sharing benefits of mobile alcohol separation and pasteurization, including use cases, case examples, and efficiency improvements.
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Lead Conversion – Inviting prospects to schedule consultations or request service demonstrations.
Result
The campaigns are still in A/B Testing phase, results are still developing and will require some time to analyse it in detail. The follow up campaign strategy will be created based on the results and in consultation with Bare Brews team.
Conclusion
The Bare Brews case study illustrates how a strategic, audience-driven email marketing campaign can help a new brand break into a competitive and niche market. By combining targeted segmentation, value-driven messaging, strong creative design, and performance analytics, Tri-Media is helping Bare Brews introduce its services to the right audience, generate interest, and create a pipeline of potential clients.
This project is positioned to deliver marketing results but also lay the groundwork for future multi-channel campaigns, ensuring Bare Brews continues to grow and capture market share in the US brewery industry.